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April Fools’ Day will see more online advertisers vying for laughs | The Globe and Mail

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
SUSAN KRASHINSKY - MARKETING REPORTER

Yes, just like tax season, April Fools’ Day has rolled around again and caused dismayed citizens to wonder: “Didn’t we just go through this?”

Many marketers, however, see it as a chance to participate in some innocuous shenanigans, to show their fun side, and perhaps even to create some goodwill that consumers will remember the next time they pull out their wallets.

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/april-fools-day-returns-to-infect-online-advertising/article23720994/
 

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